Rise of the Micro-Influencer

Influence marketing has been around for decades.

However, with the pandemic, we have seen the rise of micro-influencers who have seen engagement rates increase by an average of 130%, while Youtube channels are seeing an average growth spurt of 304% month on month. (Source: Talking Influence 05/2020)

Who is a Micro-Influencer anyway? A micro-influencer is someone who has between 1,000 to 100.000 followers. Micro-influencers focus on a specific niche or area and are generally regarded as an industry expert or topic specialist. Micro-influencers have stronger relationships than a typical influencer.

Brands are finding out that the larger the Influencer, the lower the engagement. The key to a micro-influencer's success is in their name.

They may be comparatively "micro" in reach, but they genuinely "influence" people's decision-making and have the highest levels of engagement.

Micro-influencers are also storytellers. They share stories to their followers on a regular and even on a daily basis. They conceptualize stories relating to their specialist niche that helo their fans sort out their problems.

With our community we have the chance to work first hand with micro-influencers that are making a massive impact in their community.

What are you passionate about? Are you looking for a platform to become a micro-influencer?

#microinfluencer #influencer